From Foreign Waters

  The 30th Arabian Travel Market (ATM) held at the Dubai World Trade Centre this month brought together more than 2,800 exhibitors from over 150 countries, attracting a staggering 40,000 visitors. This grand tourism expo proved to be a platform for showcasing the industry's potential and igniting discussions on sustainability in travel. Body: The South African stand stood out with its captivating imagery capturing the essence of the country's wildlife and stunning landscapes. The well-decorated booth, accompanied by a small café serving cups of aromatic rooibos tea, created an immersive experience for visitors. The improvements seen at this year's expo were remarkable, especially when compared to the disappointing showing in the previous year. The Dubai World Trade Centre embraced the theme "Working towards Net Zero," calling on exhibitors to contribute to the advancement of sustainability within the travel space. This commitment aligns with the global efforts to...